Our launch commitments
We're not waiting to build trust — we're baking it into our DNA from day one. These are the standards we're holding ourselves to.
Our Trust Principles
Five core principles guide every decision we make and every feature we build.
Neutral
We are a platform that allows consumers and businesses to help one another, but we remain independent of both.
Open
Consumers can freely share genuine experiences, and businesses can invite feedback and respond at any time.
Fair
Our guidelines are applied equally to consumers and businesses, regardless of whether they are paying customers.
Transparent
We provide clear and consistent communication about what we do and why we do it.
Relevant
We are committed to being relevant and useful to consumers and businesses as the world evolves.
Journey of a Review
Every review goes through a rigorous verification process before appearing on our platform.
User creates verified account
Every review is connected to a verified user profile. Users agree to our terms and community guidelines.
User writes a review
Reviews can be invited by businesses or organic. All reviews must be about genuine experiences.
AI detection systems analyze
All reviews are assessed by automated detection systems against millions of data points to identify fake reviews.
Review is published
If cleared, the review goes live. Users and businesses can report reviews that may violate guidelines.
Ongoing safeguarding
We take enforcement action against misuse, including placing warnings on business profiles.
How We Safeguard Trust
Our three-pillar approach combines technology, community, and people to protect the integrity of every review on TrustWizz.
Technology
Every review is checked by automated detection technology including machine learning, neural networks, and generative AI before appearing on the platform.
Community
Businesses and consumers can flag reviews they believe breach guidelines. We investigate reports and take appropriate action within 24 hours.
People
Our Content Integrity specialists work alongside AI to identify patterns, handle escalations, and continuously improve our systems.
How We Enforce Trust
When our guidelines are breached, we take action. Here's our graduated enforcement process — from education to removal.
Educational Warnings
When we detect potential misuse, we help businesses understand our guidelines first.
Formal Notices
Cease and desist communications for persistent guideline violations.
Consumer Warnings
Publicly visible warnings on business profiles that breach guidelines.
Bad-fit Removal
Businesses offering illegal or unethical products/services are removed entirely.
What We'll Monitor & Report
Once we launch, we'll track and transparently share these metrics in our annual Trust Reports.
Building trust from the ground up
As a new platform, we have the advantage of building trust into our foundation — not bolting it on later. Every system, every policy, every feature is designed with integrity at its core.